Will James Bond return?

For over six decades, from 1962 till 2021, James Bond has been a fixture of global culture, universally recognizable by the films’ combination of action set pieces, sex, political intrigue, and outrageous gadgetry. No Time To Die, the last Bond film released in Sept 2021, had the ruthless and self-indulgent secret service agent ‘die’ for the first time. Bond’s death cannot be without an impeccable reason. The lingering question: Is life sucked out from 007 or is there a new life for the agent awaiting somehow? Are there reasons enough for the secret service agent to perish or are global changes too many for his life getting a meaning?  

Spanning the franchise’s history, from Sean Connery’s iconic swagger to Daniel Craig’ visceral interpretation of the superspy, James Bond Will Return offers both academic readers and fans a comprehensive view of the series’ transformations against the backdrop of real-world geopolitical intrigue and sweeping social changes. Six years between the film Spectre (2015) and No Time To Die (2021) so much had happened that the Bond, as a character, felt grossly challenged. The period was itself factitious: Trump presidency was transforming the world between 2017-2021, and Brexit have had its influence on Europe in 2020. Gender relations were changing too.

Cary Fukunaga felt that ‘you cannot change Bond overnight into a different person’. As someone who directed Daniel Craig in No Time To Die, Fukunaga argued that while you can definitely change the world but not the way he has to function in such a world. In theory this was acceptable but not in practice. Never were there more vocal calls for substantive changes to the franchise than ever before, suggesting instead that the series was turning ‘redundant’ if such changes were    not incorporated. The world had definitely changed at all levels.    

The twenty-five chapters in this book engage with the wide range in which the Bond franchise has achieved historical and cultural impact, navigating the repetitions and innovations over the years. Over six decades 007 has remained a perennial feature of most adulthood, in no small way in which it owes it to the character’s ability to create and remain relevant.  But this in no way explain why some critics, scholars, and even fans have been glued to the Bond movies for being sexist, elitist, and even racist. Needless to say, it created opportunities when there was no dearth of reasons to pursue them. Over time, however, the masculinity and femininity the series presented began to strike many viewers as outdated.

Change is inevitable, more so in the case of Bond. It escaped change for being slow, but each time it served newness in each new film. The Bond has demonstrated its ability to shift social and political coordinates, while retaining the core constitutive elements that have held fans together since 1962. James Bond has remained an enduring icon of both national and masculine, and that would remain a challenge to retain that identity.

James Bond Will Return is for true. Barbara Broccoli didn’t shy away from saying that the next Bond film would be ‘a reinvention of Bond'. 'We’re reinventing who he is and that takes time'. James Bond matters to the entertainment industry, society, culture, and scholarship, negotiating issues of wider geo-political importance.          

James Bond Will Return
by Claire Hines, Terence McSweeney and Stuart Joy (Eds)
Columbia University Press, USA
Extent: 328, Price: Rs. 2,808.

First published in Hindustan Times